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Founded in 2009, Always Fits is a unique shop full of super cute things meant to make you smile, feel good, and create memories with every gift. Our collection is a little all over the place but never random—it's heartfelt and frank, sweet and sweary. Sometimes we get nostalgic because we're modern gals with old souls. Sometimes we get lost in our love for nanas and their fancy bowls filled with ribbon candy. We are located just north of Boston, and we are a woman-owned business.
Ashley Judge is the head gal at Always Fits. Long before they coined the phrase “e-commerce”, Ashley was curating treasures. Her most prized possessions growing up were her colorful clippings from her mom’s magazines.
Always Fits celebrated its 10th anniversary, under Ashley’s creative direction. Ashley loves – LOVES! – being a trusted resource when journalists need the scoop on unique gifts or e-commerce trends. Always Fits has been mentioned on The Today Show, as well as in Vanity Fair, Better Homes & Gardens, Elle, Redbook, Cosmopolitan, Good Housekeeping, HGTV, Harper’s Bazaar, Women’s Health, Scary Mommy and more.
Ashley loves the Golden Girls, yacht rock, Bev from The Goldbergs, RBG, and her 7 year old daughter - but not necessarily in that order. If you see a few extra witchy gifts in the shop, it might be because Ashley lives in Salem, Massachusetts.