Welcome to the press room.

When you're a special gem, word gets around.

Head gal, Ashley

Media Resources

We love working with journalists. If you’re a member of the media and want to get in touch, send an email to hello@alwaysfits.com.

View media kit

Company Overview

Founded in 2009, Always Fits is a unique shop full of super cute things meant to make you smile, feel good, and create memories with every gift. Our collection is a little all over the place but never random—it's heartfelt and frank, sweet and sweary. Sometimes we get nostalgic because we're modern gals with old souls. Sometimes we get lost in our love for nanas and their fancy bowls filled with ribbon candy. We are located just north of Boston, and we are a woman-owned business.

About Our Founder

Ashley Judge is the head gal at Always Fits. Long before they coined the phrase “e-commerce”, Ashley was curating treasures. Her most prized possessions growing up were her colorful clippings from her mom’s magazines.

Always Fits celebrated its 10th anniversary, under Ashley’s creative direction. Ashley loves – LOVES! – being a trusted resource when journalists need the scoop on unique gifts or e-commerce trends. Always Fits has been mentioned on The Today Show, as well as in Vanity Fair, Better Homes & Gardens, Elle, Redbook, Cosmopolitan, Good Housekeeping, HGTV, Harper’s Bazaar, Women’s Health, Scary Mommy and more.

Ashley loves the Golden Girls, yacht rock, Bev from The Goldbergs, RBG, and her 7 year old daughter - but not necessarily in that order. If you see a few extra witchy gifts in the shop, it might be because Ashley lives in Salem, Massachusetts.

Always Fits
in The Press

April 2021
Featuring AlwaysFits.com and our I Love My Asshole Kids Oven Mitt.
February 2021
Featuring AlwaysFits.com and our Pet This F*cking Puppy Book.
January 2021
January 2021
Featuring AlwaysFits.com and our Schitt's Creek collection.
December 2020
Featuring AlwaysFits.com and our You're Simply the Best Card.
December 2020
"Ashley Judge, founder of AlwaysFits, recalls a moment in her career when she was 25 and her boss at the time called her into her office to share an article she said reminded her of Judge. "It was an article about how millennials are lazy, difficult to work with and lack the motivation to be successful," Judge says. "I've been CEO of my own company for over a decade. Imagine what I could have accomplished if I weren't such a lazy millennial."
December 2020
December 2020
Featuring AlwaysFits.com and our Happy Challah Days Men's Crew Socks.
December 2020
Featuring AlwaysFits.com and our Ruth Bader Ginsburg Judgmints.
December 2020
Featuring AlwaysFits.com and our Book Lover's Journal.
December 2020
Featuring AlwaysFits.com and our Holiday Vintage Bakeware Glass Ornament.
December 2020
Featuring AlwaysFits.com and our Don't You Wish Your Girlfriend Was Hot Like Me Card.