About Us

A hodge-podge of charm since 2010.

Hi, Hello. Welcome!

We're so glad you found us. We're a unique shop full of super cute things meant to make you smile, feel good, and create memories with every gift.

Our collection is a little all over the place but never random—it's heartfelt and frank, sweet and sweary. Sometimes we get nostalgic because we're modern gals with old souls. Sometimes we get lost in our love for nanas and their fancy bowls filled with ribbon candy.

Hi, Hello. Welcome!

We're so glad you found us. We're a unique shop full of super cute things meant to make you smile, feel good, and create memories with every gift.

Our collection is a little all over the place but never random—it's heartfelt and frank, sweet and sweary. Sometimes we get nostalgic because we're modern gals with old souls. Sometimes we get lost in our love for nanas and their fancy bowls filled with ribbon candy.

Our Story

Hey, new friend!

Based just north of Boston, Always Fits has been around since 2010, but I have been curating treasures since the 80s and 90s.

As a kid, my most prized possession was my folder of clippings from my mom’s magazines.

This shop is those clipped and colorful dreams...all growned up for your gift-giving glee!

I’ve shared my favorite things in handwritten notes (folded to perfection, of course!) or in AIM away messages (RIP screen names “Fleur27” and “LoveAlwaysAshley”!), and today it’s a joy to share them in this shop.

xoxo,
Ashley Judge
and the Always Fits team

Hi! 👋 It’s me, Ashley, head gal at Always Fits