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about us

About AlwaysFits.com

AlwaysFits.com is a unique gift shop. We curate gifts to elicit joy. That’s why we’re here. To make you laugh, to build you up, to evoke your happiest memories. We celebrate gals that are smart, sweary, and self-aware. And, boy, do we love those 80’s and 90’s vibes.

Our Story

Ashley Judge, head gal at AlwaysFits.com, has been finding joy in objects for as long as she can remember. As a child, her most prized possession was her folder of clippings (this was pre-Pinterest, you see) from her mom’s magazines. Long before she knew the phrase “e-commerce”, Ashley was curating treasures.   


In a world of aspirational, AlwaysFits.com strives to be relatable. We did not wake up like this.

We don’t carry everything, but what we carry is everything. Our unique gifts are joyful, sweary, funny, feminist and jam-packed with 80’s and 90’s memories. We love Punky Brewster, The Golden Girls, Jem & The Holograms, Strawberry Shortcake & Sweet Valley High … just to name a few!

Located a hop, skip and a jump up the coast from Boston, our online shop was created in 2010. Our curated, joyful gifts have been mentioned in hundreds of magazines, blogs and news outlets across the country.  

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